The brief – conceptualize a launch event and its communication collaterals
that introduce the new line of products in a relatable and memorable manner
The concept – building brand association by using the sense of touch and
expression depicted by Hasta Mudras to explain the features and timeless
simplicity of the product

The brief – Establish an all new feature of Daikin AC’s that cool even
in temperatures as high as 54 degrees.
The concept – Leveraging topical news on rising temperatures in the
capital region, we establish the product’s powerful cooling by pairing
it with easily identifiable landmarks.

The Brief-Conceptualising the booth design and communication pieces to
build hype around HPE being the Platinum sponsor-AI Partner for IMC 2024.
Delivery across formats- CGI, Branding and Product AVs for different display
setups, internal communication piece, booth branding, design and
fabricatio